This Performance Marketing course is a complete, practical program designed to help you launch, manage, and scale profitable paid advertising campaigns. You’ll start with core paid ads fundamentals, funnel strategy, and campaign objectives, then move into hands-on setup of Meta Ads, including Business Manager, Pixel, and event tracking.
You’ll master advanced audience targeting (Custom, Lookalike, and Interest targeting), create high-converting ad creatives using AI tools and Canva, and apply proven copywriting frameworks like AIDA and PAS. The course also covers lead generation, WhatsApp ads, follow-up automation, and building a complete marketing funnel system.
What Will You Learn ?
Paid Ads Fundamentals
- Funnel understanding
- Campaign objective
- Targeting logic
Meta Ads Setup
- Business manager setup
- Pixel + event basic
- Add account + payment setup
Audience & Targeting
- Custom audience
- Lookalike audience
- Interest trageting (correct way)
Creative + Copy for Ads
- Winning ads formats
- AI + Canva for ad creatives
- Copywriting formula(AIDA, PAS)
Lead Generation + Whatsapp Ads
- Lead form setup
- Whatsapp click-to-chat ads
- Follow-up system
Final Marketing System Project
- 1 full automation funnel
- WA + Email combined
- Final submission + certification project
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