The SMM Specialisation with AI program is a comprehensive, industry-focused course designed to transform beginners into confident, job-ready social media marketing professionals. This program goes beyond theory and focuses on practical implementation, real-time strategies, AI-powered marketing systems that are currently shaping the digital industry.
Throughout this 3-month journey, you will learn how to strategically build brands on social media, create high-performing content, understand platform algorithms, and leverage AI tools to automate and scale your workflow. From mastering Instagram growth systems to building a strong marketing portfolio, this course prepares you to work as a freelancer, agency professional, or in-house social media strategist.
What Will You Learn ?
Social Media Fundamentals
- Platforms overview (IG, FB, YT, LinkedIn)
- Personal brand vs business brand
- Organic vs paid strategy
Content Strategy & Planning
- Content pillars
- Audience research
- Monthly content calendar (template)
Instagram Growth System
- Profile optimization
- Hashtag strategy (2026 style)
- Engagement & community building
Content Creation Formats
- Reels scripting + hook writing
- Carousels structure
- Stories + highlights strategy
- Long-form YouTube content basics
Al for Social Media
- ChatGPT for content + captions
- Prompt engineering basics
- Al content workflow (idea > script > post)
Execution + Portfolio
- 15 days posting practice
- 1 brand case study
- Portfolio creation (Google Drive + Canva)
Ready to navigate the AI landscape?
Whether you want to learn, innovate, or implement, we have the expertise you need.